How to Utilise Social Media for your Business – LinkedIn

Part 2: LinkedIn 

LinkedIn is a popular B2B (Business-to-Business) social networking channels for professionals. Over 1 million publishers contribute more than 130,000 posts a week. Due to the B2B nature of the platform, newcomers are often unsure of what content to post and how to interact.

Here are 6 types of content that do well: 

  1. Blog Posts 
    Using LinkedIn to share your blog posts is an excellent way to increase your reach. Pushing new traffic to your blog and website, whilst also increasing your brand awareness. There are a few things you should do with the post before you post it. Introduce the post with a personal comment.

  2. Industry News and Research 
    Due to the business-to-business nature of LinkedIn, its users are actively looking for content for their industry. This makes it an ideal platform for sharing reports and research-based studies. 

  3. In-Depth How-To and List-Style Posts 
    Making these types of posts LinkedIn exclusive can do a lot for your business, although it will bypass your blog and website, it will offer you more visibility on the social media channel.

    Given the easily digestible format of how-to and list-style posts, they do very well on LinkedIn. 

  4. Quick Tips 
    Since LinkedIn is a professional network, offering tips that include leadership tips and tricks can do well. Keep your topics on subjects that will encourage productivity, professional success and leadership. Offering inspiration and helpful advice will allow your posts to stand out. 

  5. Company Updates 
    Find a way to make company updates visually appealing and interesting, these posts are great for LinkedIn!
  6. Photo Updates
    Post photos of what happens within your company, whether it is an event you have attended, employees in the office or even pets in the office! This will give a human element to your LinkedIn profile.

How to set goals and stick to them

A business goal starts with a plan, think of “SMART GOALS”. Your goals need to be;

S– Specific

M– Measurable

A– Achievable

R– Realistic

T– Time-bound

There are also 2 more steps you could add to these to make “SMARTER” goals…

E– Evaluate

R– Readjust

To plan a goal we are going to follow 6 steps-

  1. Define your goals – The first step in goal setting is to ensure you know exactly what you want to accomplish, and that the goal is going to be beneficial to your business. It is important to set clear goals. You should know where you want your business to be in the future. Be as specific as possible, so that you can determine when you have reached the goal.

  1. Road Map – You should create a road map with your goal being the finish line and map out how you are going to achieve it. You need to keep this specific and explain what you would like to accomplish at each checkpoint along the way. With these guidelines, you will achieve a greater outcome.

  1. Commitment – Once you have decided on a goal, you will need to commit to it and see it through to the end. Do not second-guess yourself or procrastinate, this will slow your progress to reaching your goal.

  1. Public Goals – Once you have committed to your goal, make it public. Share your goal with someone other than yourself. This will allow you to be held accountable for reaching your goal. You could allow the person you share your goal to become part of the plan. You could ask them to check in and see the progress you have made with your goals.

  1. Deadlines – As with “Time-bound” in our SMARTER goals, you need to set a specific date/time that you want to have the goal completed by. If you don’t set deadlines there is a chance that your business could fail because you have nothing to work towards. Ensure that you have a realistic deadline, one that is not too close or too far away.

  1. Reward – When you achieve a goal that you have been working towards, ensure that you reward yourself. You’ve worked hard and put a lot of effort into achieving these goals so when you achieve it, you should mark the milestone by celebrating the success.

How to stick to a goal

These are my favourite tips on how to create and stick to your goals;

SMARTER Goals – Setting “SMARTER” Goals will help your business to grow, to identify specific issues, evaluate and adjust your approach to make reaching your business goal more achievable. For instance “I want to make money” is not a goal “I want to make 100% profit from my workshops by December 2021” is a goal, that is specific, measurable and is time-bound.

Write Goals Down – Thinking of goals isn’t good enough, get yourself a goal journal, you need to write down your goals and clarify what you want. By doing this you will motivate yourself to complete the goal. You can then go back and check to see if you have succeeded in your goals or if they need to be re-evaluated.

Identify your weakness – What stops you from completing your goals? Identify what is throwing you off course and then figure out a way to solve the problem.

Rewards – For every goal that you accomplish, you need to celebrate the win. Reward yourself in a way that is good for you.

Find an accountability buddy – Going it alone can be difficult. Find someone that you trust and ask them to accompany you in your journey. They can help to hold you accountable for your business to ensure you are reaching your goals. If that person is another business person, you can both help each other.

Mindfulness and Meditation – The way we think creates our actions. If we have a negative way of thinking, the results of our actions would then have a negative outcome. Being mindful and adopting a new, positive way of thinking can help you to create and stick to goals with ease.

Block Time – Block time out on your schedule to revisit and adjust your goals as necessary. Having time aside to review your goals means you are more likely to achieve the end result.

What other ways can you think of to create and stick to your goals?

Happy Birthday to my Business!

This month is the third birthday of Empowered VA Services and in those three years I have definitely learnt a lot! In January 2017, I decided to stop doing things for free and start a business and it was the best thing that I decided to do! I didn’t want to write a rambly blog where I thank everyone who has helped me in the past three years because they know who they are and I thank them on a regular basis. Instead I am going to pick the top three things that I have learnt so far and then make it an anniversary post, starting next year, where I pick the one main thing I have learnt in the coming year and share it with you all. So this is to become a yearly thing (makes a note to myself on a post it note!)

1. Stay true to the people who helped you in the beginning
I have people who I still work with from the beginning. I haven’t changed their prices and I don’t plan on it because it’s not just about the work from them for me. It’s the fact that they took a chance on me. They taught me valuable business lessons, helped me get clients and opened up a huge network of business connections for me.

2. Plan, plan and plan again
I haven’t been very good at this and this is something that I am changing for 2020. I used to sit at my desk and do “a bit of this and a bit of that”. Now I will have set days for my clients so Monday will be Client A and so forth depending on how many hours I do for them a month.

3. Self Care is key!
Again this is another thing I am focusing on this year! I used to work 7 days a week and burn myself out. If I have a week where I do 7 days now some of them will be half days so that I can read or watch TV. Something where I can relax and not over do it. There is a blog to come in a couple of weeks on self care and why it has become of importance to me now!

Out of those three I would say number one is definitely the main thing that I have learnt this year. Those people who helped you at the start and who are still with you today are the most important connections that you will make!

I’ve learnt so much more than just these three things during my first few years but if I wanted to share them all I would be sat here for hours and my short blog would become a dissertation!

What are the main three things you have learnt since starting your business?

Creating the perfect balance between your work and your home life

Running your own business is hard enough as it is, especially in that start-up phase but when you throw in trying to have a personal life as well it feels like you’re juggling a million different things. If you’re anything like me, a workaholic who loves running her own business so puts in ALL the hours or if you’re working a job to pay the bills while you build up your business, you’ll be struggling to fit everything into the 24 hours a day we have!

Many people have been able to fall into that perfect balance between work and home lives and this can lead to feelings of jealousy those “why her and not me?” thoughts can be deafening as they yell in your head or the even louder thoughts of “how do they manage to build up a booming business with the perfect home life while I’m slogging my guts out trying to get myself a customer base?”

I’ve had those thoughts and yes sometimes I still get them now but I’ve started to be able to find a balance using some of the tips below so I wanted to share them here to see if they work for you!

“Use your calendar and set personal time throughout the day!”

It’s important that even during a workday you spend some time doing something for you. Even if it is just watching half an hour of that TV programme you really enjoy. It means your brain is getting chance to rest and your body can relax before you start again!

“Keep to a set schedule!”

Spend some time each evening before you switch off scheduling your time for the following day. That way you can get on with your to do list as soon as your workday starts. If you’ve scheduled everything ready you won’t need to work over your workday hours and can spend some time in the evening relaxing.

“When you set yourself a finish time – stick to it!”

This is one I struggle with because I genuinely love what I do to the point that I can look at the calendar and it’s 3pm and then when I look again it’s 9pm and I haven’t noticed the time going past but hopefully this is one that will work for you!
If you have set your workday to finish at 5pm – make sure it finishes at 5pm. If you have said that you won’t be working weekends – don’t work them! It is important that you give your body and mind chance to recharge and working over your set hours will set a precedent that you will fall into on a regular basis.

“Do not let anything distract you!”

We all have that one friend who phones in the morning and says, “hey let’s meet for a coffee!” If this is during times that you have set out that you are going to be working, then explain that to them and give them a time that you’re free. You may be working from home in your business but it’s still a job that pays and you aren’t going to complete your work if you get distracted by others.

“Small steps are still steps in the right direction!”

You may not feel like you aren’t getting anywhere with your work/life balance but any small step that you take is still a step in the right direction for you.


These are just a few of the tips that can help you find that work/life balance but there are many more out there. Start with these tips and if you find that you need to add more in maybe consider outsourcing some of your tasks to a Virtual Assistant who can help you out and increase your free time!

If you’re looking for any help with your admin or social media click here to book your FREE 30 minute discovery call to see how we can help you!